Credits Awarding body Delivery mode
120 OTHM, UK - an Awarding body by the UK Government’s regulator - OfQual. Online

Overview

The Level 7 Diploma in Strategic Marketing is an advanced program that focuses on developing strategic marketing skills and knowledge. This course covers topics such as market analysis, consumer behavior, brand management, digital marketing, and strategic marketing planning. Students will gain a deep understanding of marketing principles, learn to identify market opportunities, and develop effective marketing strategies to meet organizational objectives. Through case studies and real-world projects, graduates will acquire the skills needed to create and implement successful marketing campaigns, engage target audiences, and drive business growth. This diploma prepares individuals for senior-level positions in marketing, advertising, brand management, or consultancy roles, enabling them to make strategic contributions to their organizations' marketing efforts.

Entry requirements

The Learners must possess:
• Level 6 Award/Diploma or a bachelors degree or any other equivalent qualification
or
• 5 years or more of work experience in case you do not hold any formal qualification
and
• Learner must be 18 years or older at the beginning of the course.

Units covered

Mandatory units
● Contemporary Issues and Principles of Marketing (20 credits)
● Consumer Behaviour and Market Communications (20 credits)
● Digital and Social Media Marketing (20 credits)
● Contemporary Challenges and Strategic Marketing (20 credits)
● Strategic Brand Management (20 credits)
● Marketing Research Project (20 credits)

Payment plans

Please find below available fee payment plans:

6 Months - GBP £1250
● Payment option (a): GBP £416 x 3 monthly instalments
● Payment option (b): GBP £1187.50 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)


9 Months - GBP £950
● Payment option (c): GBP £190 x 5 monthly instalments
● Payment option (d): GBP £475 x 2 quarterly instalments
● Payment option (e): GBP £902.50 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)